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D2 Shoe History

Don Lamson of D2 started making cycle shoes and cycle specific orthotics back in 1986. His
first shoe company was called DONI which had a Lycra mesh upper and a molded PU outsole. Inside was a triple foam core carbon / fiberglass sole. This was mainly a production line.

Lamson Designs (2nd company) was the first custom shoe company to offer truly custom fit for cyclists. He translated his knowledge of orthotics in biomechanical alignment for skiing into cycling over 23 years ago into cycling. With this critical experience in hand, Don's cycle shoes have always been designed specifically for use with custom orthotics.

One of Don's creations from his first shoe company, Lamson:



Don's fully custom Project '96 shoe complete with custom aero pedal setup:

D2's current shoe offerings over 20 years of design, testing and experience: